Principle #2 of the Project Action Principles is stated as “Fulfil Customer Value, Interactively”.

As an aside, the only reason it is number 2 and not number 1 (“Achieve Outcomes, Rapidly“), is that we need the motive force of pro-active outcome focus that is outlined in PAP#1 to make PAP#2, and the rest of the Principles, work for us.

I found this video (“Beyond User Stories: Taking your Team to Next Level of Awesome !!!” by Kalpesh Shah) in my feedly inbox today, and to be honest I wasn’t that enthused about reading it.  I’d already read and rejected a

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