In the recent post entitled  “Where is the Customer in your project? Nowhere!”, I shared a video post by Kalpesh Shah about increasing the value of user stories, and shared some thoughts on the problems of excluding the customer.

But this topic is a bit of an irritant to me, because it’s one of the key root causes in product failure, or at the least, project entropy.

There is an interesting corollary to this question that Kalpesh doesn’t cover extensively, that is one of the main reasons why teams don’t go and get their user stories from customers or potential

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