Where is the customer in your project? Nowhere!

Principle #2 of the Project Action Principles is stated as “Fulfil Customer Value, Interactively”. As an aside, the only reason it is number 2 and not number 1 (“Achieve Outcomes, Rapidly”), is that we need the motive force of pro-active...

What is your Product POV?

“As a chief executive, never think of your business in terms of what you make and what you sell, you have to think about the deeper human need that you’re satisfying and always be open to other ways of doing that.” — Gary Hamel, US management thinker“If you get...